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FTC Enforces Blogger Disclosure Rules: What This Means to Brands, Bloggers
When I saw this come across my desk, I thought right away that it was relevant to this site. However, I needed a much brighter mind than mine to break it down for me. So I enlisted the help of the...
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Measuring Online Influence
As brands and agencies increasingly look to align with the likes of IG stars and YouTube celebs, – forgoing traditional media and bloggers alike – questions lingers: Who is influential, how is it...
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